Fischbein Team Grows with Addition of New Regional Sales Manager

Fischbein Company recently announced the appointment of Larry Heger as the company’s new Regional Sales Manager. Larry will play a critical role in Fischbein’s efforts to further develop end-customer relationships in Fischbein’s United States and Canadian markets. Larry will report directly to Lee Thompson, Vice President of Sales & Marketing for Fischbein’s Western Hemisphere packaging division.

Larry brings over 25 years of diverse sales experience to his new role with Fischbein. In his prior position as Eastern Territory Sales Manager for USC LLC, a leading manufacturer of seed treating equipment, Larry was responsible for the sales and service of USC products through dealer networks and direct commercial accounts. Larry also served the Business Development Manager for Fischer Food Grade Inc., a food-grade corn and soybean seed production facility.